JUGETSUDO - Asahi

Jugetsudo is a Japanese tea specialty store founded all the way back in 1854 by Maruyama Nori. While maintaining the 170 year old traditions and original creative visions of the founder, Jugetsudo continues to strive to spread the beauty of Japanese tea on a global scale.

Winning Tea Plantation of the Minister of Agriculture, Forestry, and Fisheries Award. The village is nestled in the mountains shrouded in morning mist and enjoys the presence of the bountiful Uji River. For over a century, Tsujiki Tea Plantation has been dedicated to producing high-quality tencha on the expansive tea fields. Grown in acidic and well-draining soil, the highest-grade 'Asahi' variety thrives in optimal conditions. Tea leaves grown under 95% shade with straw or rice straw, meticulously handpicked and stone-ground, create a unique flavor profile characterized by rich umami and velvety sweetness.